Challenge
As part of my studies in Visual Branding and Identity Systems, I was tasked with creating a personal brand, complete with a logo, icon, and pattern. The goal was to gain a deeper understanding of the process and practice of developing and designing a brand with a specific objective in mind.
Solution
My personal brand, Erin Laffan-Nilsson Design, represents me as a visual communication designer specialising in graphic design. Through the use of colour and typography, I aimed to convey my identity and style as a designer. Green was chosen as the primary colour due to its connection to my birthstone and the meaning of my name, which translates to 'green water'.
Created 2022, Updated 2023
